Needless to say, the original Electric was a hit with the locals. Unfortunately, the good times came to an end earlier this year when a fire caused extensive smoke damage throughout this historic venue. In the interceding months the global members club, hotel and restaurant group has established a bit of a reputation for itself, opening the on-trend and slightly eccentric concepts Dirty Burger, Chicken Shop and Pizza East all co-located in Kentish Town.
It was thus perhaps of little surprise that the group recently announced not one, but three new concepts to take the place of the old Electric Brasserie - Electric Cinema, Electric Diner and Electric Donuts (note the Americanism). Brendan Sodikoff, a young American chef from Chicago has been parachuted in to take the helm and the concepts are a close relation to his own operations 'Au Cheval' and the 'Donut Vault' in the windy city.
Whilst the column inches this week suggest that the Diner is once again a hit with both locals and the food-focused, it is the eccentric Electric Donuts which captured my imagination.
Featuring donuts freshly made every morning and flavours that rotate every week, these doughy jewels are priced at just £1.50 - that's less than the cost of a cupcake or waffle from concepts further up the road. A few of the flavours put forward include: Maple Bourbon, Birthday Cake, Bergamot & Orange, Ginger Chew, Mexican Chocolate and Berry Trifle. Shamefully, I must admit to visiting at least four times in the first week, sampling options as varied as Pistachio and Cinnamon Stack through to Blueberry and Birthday Cake. All served with a side of guilt and washed down with a £2 'bottomless' filter coffee.
The cocktail menu has also been given a revamp and now features classics such as the Old Fashioned (now a standard in any tenuously American restaurant or bar) and the real 'classic' Horses Neck, made with bourbon and a slug of ginger. Dessert and drinks in Notting Hill?